Cookie + tracker consent management
cookie-consent-managementDomain: data-privacyType: mixedDescription
Cookie consent management is the inventory-and-gating function that sits behind the consent banner: the work of cataloguing every first-party and third-party cookie, SDK, pixel, and tag the product loads, classifying each into one of the standard categories (strictly necessary, functional, analytics, advertising), and gating the non-necessary categories behind opt-in consent in markets that require it (the EU under ePrivacy and GDPR, the UK under PECR, California under CCPA, Brazil under LGPD, and a growing list of others). Implementation has three pieces: the periodic tag scan that catches what is actually loading in production (which often differs from what the marketing team thinks is loading, because tag managers accumulate), the categorization decisions for new tags that get added between scans, and the integration to the consent-banner layer so the categorization actually controls what fires. The categorization is what makes the user opt-out meaningful: a strictly-necessary classification that quietly covers an analytics tag is the recurring enforcement signature, because regulators find it through traffic analysis rather than through document review. Most consent-management failures observed in the EDPB and ICO actions trace back to this layer rather than the surface design.
Required by (4 regulations)
- APPI
Act on the Protection of Personal Information (Act No. 57 of 2003, as amended by Act No. 44 of 2020, effective April 1, 2022)
- CCPA/CPRA
CCPA §1798.135 — Do Not Sell + Global Privacy Control compliance.
Cal. Civ. Code §§1798.100-1798.199.100; 11 CCR §7000-7102
- GDPR
Article 6/7 + ePrivacy Directive Article 5(3) — opt-in for non-essential cookies.
Regulation (EU) 2016/679 of the European Parliament and of the Council
- UK AADC
PECR Reg. 6.
Data Protection Act 2018, s.123; Age Appropriate Design: A Code of Practice for Online Services (ICO, 2020)
Fulfilled by (4)
- onetrust · full · medium effort · $$
- didomi · full · medium effort · $$
- osano · full · low effort · $
- cookieyes · partial · low effort · $
ClearLaunch does not accept payment from vendors. Methodology.
Evidence formats
- cookie inventory
- tag manager configuration
- pre-consent network log
- IAB TCF signal